First off, I want to say that I’m happy overall with the Simplifi product and I love that you guys put great care into the app (I don’t use the website). It works for what I need it to do (primarily transaction/spending categorization and tracking). I was a Mint user and switched when that product got axed and you guys had your 50% off promotion running. When I got charged ~$76 for my 2nd year, it was more than I expected and frankly more than I wanted to pay. Alas, I noticed the price increase after I had already been charged. You guys sent an email notification, but I didn’t see it in time to do anything.
When I initially signed up, I was okay with paying the advertised ~$50 USD per year rate (which is saying something since Mint used to be free…). I know product pricing is a challenging subject, but is there a way to get back to the previous ~$50/yr?
As it stands, I don’t plan to renew next year if the price stays the same or increases. I really just want a piece of software to aggregate my transactions from my various accounts and let me categorize them so I can see monthly totals. This would be painful to do in a spreadsheet on my own, hence why I’m willing to pay for your software. The fact that you all are adding new features is great and all, but I don’t really care about those things, so it doesn’t justify a price increase to me. Granted, I’m just one data point in your pricing puzzle, but I wonder what % of your customers have a similar use case…